That's a really eye-opening point! How could Amazon improve it's "Amazon Handmade" unit with one big move? By it becoming Etsy or at least a branded partnership with Etsy. Perhaps Etsy is an acquisition target or perhaps Etsy is offering itself up for acquisition when it mentions Amazon to its investors?

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Valerie Schafer Franklin

Valerie Schafer Franklin

Running a family craft business (walnutstudiolo.com) and writing for fun about culture, makers and artists, and food.