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DIY Your Own Meal Kits

Valerie Schafer Franklin
8 min readFeb 6, 2020

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I was a long-time meal kit subscriber until one terrible kit changed everything. Now I make them myself instead.

Meal kit delivery services like HelloFresh and Blue Apron are growing in popularity, and I was a happy subscriber for over four years. I enjoyed the variety, the time efficiency, and the cooking skills I learned. But with the services’ growing success, the companies and their meals have been changing — for the worse, in my opinion.

Then last year, one really terrible kit forced me to change too: I decided to quit the services for good. Instead, I’ve been DIYing my own meal kits for over a year. This is what I learned.

Starting meal kit delivery

My reasons for starting the kits may be unique. I subscribed five years ago, after I started working from home full-time with my husband. We were trying to be more frugal and healthy by cutting down on the number of restaurant meals, but we also love to eat together and we had a little more time because we weren’t commuting to desk jobs anymore.

We tried HelloFresh, Blue Apron, and Sun Basket, but we eventually settled on HelloFresh for two reasons: One, because we both liked the way they organized the recipes. The fundamental shift in our cooking style was…

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Valerie Schafer Franklin

Building Artisans Cooperative (https://artisans.coop), running a family craft business (walnutstudiolo.com) and writing for fun about food.